Packaging Impact Design Award 2018.
Sucrerie de Macaron
Sucrerie is a manufactory including a café, which sells loving handmade Macarons.
Sucrerie creates a special culinary experience on the tongue by using traditional recipes and an extraordinary concept of regional and seasonal ingredients. The chosen design should give the customer the feeling of being part of something special and exclusive.
Winner of the Packaging Impact Design Award 2018.
THE BRAND
Sucrerie is a manufactory including a café, which sells loving handmade Macarons.
Sucrerie creates a special culinary experience on the tongue by using traditional recipes and an extraordinary concept of regional and seasonal ingredients.
If you don’t have time to lounge in a velvet armchair and enjoy the Macarons in our café, it will be necessary to provide a special packaging to secure the transport to bring the flair of Sucrerie to other places.
Especially since the rise of e-commerce, which can be a chance for a small manufactory to attract more customers, the packaging must be able to impress and attract customers, and in the meantime guarantee a save transport to their homes.
In conclusion: the packaging needs an extraordinary unboxing experience!
MOTIVATION OF THE JURY
"The combination of design, unexpected functionality such as turntables, overall concept development and comprehensive execution convinced the jury strongly on all counts. The idea of a premium product presentation was translated into an innovative, purposeful packaging solution with an unconventional design and a positive unboxing experience – and thereby created a feasible product package with a high market potential."
